DeadFly SEO

I feel the need to write here fairly often, however I am so busy I do miss posting for some time. Therefore I was thinking of something easy for myself and something easy if you are just starting out on SEO.

1. Go to
and sign up. I am not telling you to spend any money. Inside adwords there is a tab at the top labeled Analytics go here and register your website. Once that is done get the code - just follow instructions - paste the code into your website just before the end of the body tag. Long term this will give you loads of useful information, where your visitors are coming from, what search engine, what keywords - you may even discover keywords that you are being found for that you did not think of. This bit of code is an investment for your site’s future.

2. Go to Google again, this time to Google Tools. Sign up again, get the code and insert it into the head of your index page. I am not going into all that Google provide in tools, have a look around, however one of the main items is to see if your website is being indexed and how often, as you can influence this. The last point here is again keywords, Google will list the top keywords for your website. This lets you know if they are listing some or all of your keywords, it is important to know this - as you may not be doing enough work to get listed or you might just be sandboxed, (and that is a whole new post).

3. Get your title tag right. Normally the main keywords you want to be found for should be the first words on the title - NOT YOUR COMPANY NAME - sorry to tell you this, I know how much some owners love their company name - but do you want your website to collect web dust or work as an asset for your company?

Don’t make the title tag longer than ten or max twelve words. NEVER. Apart from looking ugly on the search results page the search engines don’t like it and cut it short anyway. It really helps if the title is not just stuffed with key words, engines like that, people don’t - and once you are in the front page of Google it is people you want to click on the that little bar to your site - so don’t make the bar higher.

4. And last for today. The description tag. So often I see sites that have the description tag just stuffed with key words. Go and have a look at how this looks on the page of search results, horrible. Make the description tag make sense, make it a sales entry for your site and at the same time write the keywords and phrases into this. Make it no longer the 40 - 50 words there is no point and you don’t want the engine to think you are spamming them.

Have a good weekend and Christmas - I’ll be back around the 7th of Jan.