DeadFly SEO

Well the big update has happened and all the web designers and SEO’ers in the forums can stop screaming and moaning about the long awaited update. Now many can complain loudly about their drop in pagerank, quite funny really, if you like irony as I do.

Google normally update pagerank every 3/4 months, however it has been much longer this time around and many have been questioning why, the why is likely the many popular sites that have taken a drop in pagerank.

So why is pagerank important?

SEO’ers like to have links from sites with good pagerank, it show some sort of trust by Google. Many sites though just get PR just by being there long enough - often PR it has nothing to with how trusted or popular (busy traffic wise) these websites are.

But yes when I go looking for links it is one of the things I consider. But please note just one of the things. Is the web site in the same area? Does the page return for any keywords that I want? These are, in my humble opinion, much more important.

It is possible to have high PR and not list for much, possible but unlikely.

Many websites live on advertising and this is where pagerank and traffic play a large part in their price structure. Text link ads work out advertising costs using PR as one of the variables, so a drop in PR is important for some sites.

Really in the whole scheme too much emphases is put on PR. Too many webmaster spend too much time looking at results and stats when they would be better off writing another post - designing another site, or putting up another page, or building more links - keep an eye on the money, that is the way forward.