DeadFly SEO

What use is Aaron Wall’s SEO Book?

I would say at least two uses and may three.

If you are going to employ a company to market your web site you should have at least a bit of knowledge of what they are going to do. I don’t expect anyone in this category to do the SEO work themselves - they have a business to run. But too many SEO experts make the work look more complicated than it is. SEO is essentially simple - it just takes time to learn and implement like any other trade.

Or maybe you are a web designer or building your own hobby sites and want to get better rankings for your website - this is an easy place to start. Often people wander around in the dark experimenting on their web sites - some of that experimenting has already been done, save yourself some time.

Or maybe you know it all. I doubt this. I check feeds every morning while having my coffee to see what is new, often nothing but sometimes there are little nuggets that cause an eureka moment and I am no Archimedes - but I just love when that happens.