What is a No-Follow Link?
Following on from the last post - What is a Link? - no-follows need to be explained.
I stated previously that search engines see links and follow them to the page they are pointing at, and take note of the anchor text - well here is the caveat.
Google will not follow or take note of anchor text on a link that has an additional little bit of htm code telling the search engine “nofollow” - this code is commonly found on blog comments.
The idea behind no follow was to tell the search engines that you did not review or endorse this page the link is pointing at.
So you may wonder is there any point in getting no follow links? Yes there is. Having a whole range of links pointing at your web site is good for the link spread, and I believe that to include no follows, though this point cannot be definitively provided either way at present and there is a large intense debate surrounding this in webmaster forums.
There is also an additional bonus from the follow links. As these links are normally from blogs you will get some traffic from the comments you leave - if the comments are relevant and interesting, you may even find that someone will write a blog post and cite you - and that is a follow.
Posted: February 23rd, 2008 under Link Building.
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